What exactly is Personal Branding and how to use it as a marketing too in 2023.
Personally Branding can best defined as a way to express your personality as it blends with your business.
The one thing that is most important with personal branding as in relationship with photography is to be genuine. Please can relate with your interests and style. The first thing that people see in the image, after the face, is the since of style or attributes that they can identify. Example: You see an image of realtor with their dog. You might go straight to thinking of your dog, past or present and relate to that person.
With personal branding photography, it is not just an image of your headshot. It can be a series of images that express your personality and interests. Bring your dog, change clothes and show a dressed up, business attire and a relaxed outfit also.
Keep everything current and fresh. Using props to make elevate your brand and explain your position is a great way to have people view your vision.
While choosing your images, get images that have close up headshots, 3/4 shots and full length shots, all in different attire. That way you can use different images in different applications and it always looks fresh.
Thank you to Angela Ross whom is a realtor and creates a great blog for foodies and San Antonionites. She is a great example of the perfect Brander. And she inspired me for this blog post.
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